Brown-Forman’s Diplomatico Purchase: Beneath the Surface
www.rumwonk.com
Brown-Forman’s recent announcement of its planned acquisition of Venezuela’s Diplomatico rum has rum-industry watchers pondering the ramifications. America’s largest spirits conglomerate, and home of Jack Daniels, is finally dipping its toes into the rum space in a big way; Diplomatico rum is among rum’s best-known brands and sold in over 100 countries.
Brown-Forman’s Diplomatico Purchase: Beneath…
Brown-Forman’s recent announcement of its planned acquisition of Venezuela’s Diplomatico rum has rum-industry watchers pondering the ramifications. America’s largest spirits conglomerate, and home of Jack Daniels, is finally dipping its toes into the rum space in a big way; Diplomatico rum is among rum’s best-known brands and sold in over 100 countries.