Among the most sacrosanct tenets in the distilled spirits world is that an age stated on a label means every drop in the bottle aged for at least that duration.
Great article, Matt! I like the idea of using weight average based on ABV. Clever. Obviously, the Black Tot approach is the ideal. From a marketing perspective, I think that creates more interest and intrigue than using any single age statement.
Very good solutions.
Great article, Matt! I like the idea of using weight average based on ABV. Clever. Obviously, the Black Tot approach is the ideal. From a marketing perspective, I think that creates more interest and intrigue than using any single age statement.
Thanks! I'm glad you enjoyed it. And yes, the more disclosure of useful information, the better.