A possible Pernod–Brown-Forman tie-up raises a bigger question: when portfolios overlap or turmoil hits, which rum brands stay—and which get sold?
Look like you’ve missed Santa Teresa’s acquisition by Bacardi
Bacardi + Santa Teresa couple will be similar to Havana + diplomatico
Best regards
Jm
I don't believe I missed it. All evidence I have is that the Vollmer family still owns the brand. Separately, Bacardi and Vollmer are in a joint venture for distribution outside of Venezuela.
Look like you’ve missed Santa Teresa’s acquisition by Bacardi
Bacardi + Santa Teresa couple will be similar to Havana + diplomatico
Best regards
Jm
I don't believe I missed it. All evidence I have is that the Vollmer family still owns the brand. Separately, Bacardi and Vollmer are in a joint venture for distribution outside of Venezuela.