A possible Pernod–Brown-Forman tie-up raises a bigger question: when portfolios overlap or turmoil hits, which rum brands stay—and which get sold?
Great article Matt, as usual and well researched.
Im terms of guessing - i would look for if the brands play to the strengths of the mothership.
-for where Diageo wants to make a difference, the low-priced segment Zacapa won't help them
Look like you’ve missed Santa Teresa’s acquisition by Bacardi
Bacardi + Santa Teresa couple will be similar to Havana + diplomatico
Best regards
Jm
I don't believe I missed it. All evidence I have is that the Vollmer family still owns the brand. Separately, Bacardi and Vollmer are in a joint venture for distribution outside of Venezuela.
Great article Matt, as usual and well researched.
Im terms of guessing - i would look for if the brands play to the strengths of the mothership.
-for where Diageo wants to make a difference, the low-priced segment Zacapa won't help them
Look like you’ve missed Santa Teresa’s acquisition by Bacardi
Bacardi + Santa Teresa couple will be similar to Havana + diplomatico
Best regards
Jm
I don't believe I missed it. All evidence I have is that the Vollmer family still owns the brand. Separately, Bacardi and Vollmer are in a joint venture for distribution outside of Venezuela.