A possible Pernod–Brown-Forman tie-up raises a bigger question: when portfolios overlap or turmoil hits, which rum brands stay—and which get sold?
Great article Matt, as usual and well researched.
Im terms of guessing - i would look for if the brands play to the strengths of the mothership.
-for where Diageo wants to make a difference, the low-priced segment Zacapa won't help them
Look like you’ve missed Santa Teresa’s acquisition by Bacardi
Bacardi + Santa Teresa couple will be similar to Havana + diplomatico
Best regards
Jm
I don't believe I missed it. All evidence I have is that the Vollmer family still owns the brand. Separately, Bacardi and Vollmer are in a joint venture for distribution outside of Venezuela.
Great read, I wonder if certain brands were developed and created with the long term strategy to be put up for eventual sale?
Great article Matt, as usual and well researched.
Im terms of guessing - i would look for if the brands play to the strengths of the mothership.
-for where Diageo wants to make a difference, the low-priced segment Zacapa won't help them
Look like you’ve missed Santa Teresa’s acquisition by Bacardi
Bacardi + Santa Teresa couple will be similar to Havana + diplomatico
Best regards
Jm
I don't believe I missed it. All evidence I have is that the Vollmer family still owns the brand. Separately, Bacardi and Vollmer are in a joint venture for distribution outside of Venezuela.
Great read, I wonder if certain brands were developed and created with the long term strategy to be put up for eventual sale?