Infographic: “White Rum Doesn’t Make Sense”

I’ve recently started exploring visual, short-form content; my earlier post about Jamaica’s rum industry “family tree” is the first example.

This time, I’ve focused on one of rum’s biggest challenges: color-based rum categorizations. White, Gold, and Dark are commonly used but wildly unhelpful ways of thinking and writing about rum. For this infographic, I take on “white rum.”

Click to see full size version

The main text reads:

“White rum” has long been a catch-all term for any clear rum. But flavor and color—or lack thereof, aren’t the same. When it comes to cocktails, flavor matters more than color.

The original dry “white rums” from Spanish-heritage countries like Cuba serve as the backbone of many classic recipes.

In recent years, more types of clear rums with different flavor profiles and levels of intensity have come on the scene. Among them are “funky” Jamaican rums and “grassy” cane juice rums. Lumping all these rums together as “white rum” doesn’t make sense.

For a deeper dive on this topic, see The Fallacy of “White Rum”

Is this sort of content useful? Share your thoughts in the comments!